Rowland is an Australian PR, communications and digital marketing firm. It had outgrown a patchwork of disconnected tools, with campaign data, retainer tracking and financials stitched together across several systems. DAY ONE replaced the patchwork with one operating view from Prospect to Payment.
Rowland stopped stitching the truth together
PR, communications and digital marketing · Australia
WHAT CHANGED AT Rowland
Faster time-to-cash
29 %
Reported reduction in the time between work delivered and cash received.
Less admin time
46 %
Reported reduction in manual administration across account and finance teams.
Margin improvement
2.5 %
Reported margin improvement once scope and rate compliance became visible.
Time to ROI (months)
3.1
Reported payback period from go-live.
the challenge
What Rowland faced
Four problems the firm had learned to work around rather than solve.
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Fragmented client view
Retainer scopes, project briefs and billing data scattered across CRM, spreadsheets and email.
No delivery visibility
No unified structure for campaign timelines, approvals or resource allocation across PR teams.
Margin blind spots
No real-time visibility into scope creep, rate compliance or profitability by retainer or project.
Governance gaps
Manual handovers between account teams and finance, with limited audit trails on approvals.
the solution
What DAY ONE put in place
One governed operating view, configured to how a PR firm actually runs. Rowland moved off a patchwork of legacy systems and hand-worked routines onto a single governed record, and was operational on DAY ONE in four weeks. The transition was built around how the team already worked, so account and finance staff picked it up without a parallel-run period.
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Retainer-to-invoice workflows
Scoping, delivery and billing tailored for PR retainers and project-based campaigns.
Real-time margin dashboards
Live tracking of utilisation, WIP and profitability across every client engagement.
Automated approval chains
Configurable approval flows for proposals, resource allocation, timesheets and invoices.
Deep configurability
Mirroring Rowland’s established workflows, rather than forcing generic templates onto them.
In their words
Rowland’s CFO on what changed after go-live.
one operating view
Run your firm on
DAY ONE connects scope, delivery, time, costs, WIP and invoicing so retainers stay controlled and billing stays defensible. On Salesforce; works with your Salesforce org, or available as a bundled edition if you don’t use Salesforce.